Analysis
- Product
- Price
- Competitors
- Customer
- Customer journey
- Buying process
Product Launch & Go-to-Market
A GREAT PRODUCT.
BUT DOES THE MARKET GET IT?
From product to market.
I help food, consumer and B2B companies position, launch or relaunch products in the market.
I study the product, market and customer, define the positioning and create the assets needed for a launch or relaunch: landing pages, visuals, video, sales materials and advertising.
01
The problem
A GOOD PRODUCT ISN’T ENOUGH.
Before investing in advertising, content or new tools, you need to understand why someone would choose this particular product.
- You have a new product but don’t know where to start.
- Your product is already on the market, but sales are below expectations.
- Customers don’t immediately see why they should choose it.
- Marketing and sales tell different stories about the same product.
- The buying process is too complicated.
- You’re investing in communication before clarifying the audience, offer and message.
Before advertising comes one question: why should someone buy this product?
02
Main service
LAUNCH SPRINT
From product to market in 30 days.
A four-week project to define a product’s positioning, get it ready for market and test the first commercial hypotheses.
Positioning
- Target audience
- Value proposition
- Offer
- Messaging
- Differentiation
- Launch strategy
Creation
- Landing page
- Visuals
- Product video / explainer
- Sales materials
- Core copy
Testing
- Initial advertising test
- Data collection
- Customer behaviour
- Results analysis
- Recommendations on what to optimise or scale
MORE THAN A STRATEGY.
By the end of the Launch Sprint, your business has clearer positioning, an offer ready to present to the market, launch materials and initial real-world data to guide the next steps.
03
Case studies
NUMBERS, NOT PROMISES.
B2B HVAC COMPANY
Marketing strategy, product launch & sales support
Challenge
Strengthen the marketing function of a technical B2B company and better connect digital activities, trade fairs, product and the sales network.
What I did
Marketing strategy, product marketing, new product line launches, website, CRM, trade fairs, advertising, sales materials and support for the sales network.
Marketing budgets coordinated: up to approximately €250,000 in years with intensive trade fair activity.
Outcome
- +40% website traffic in 12 months
- Average time on site: approx. 30 seconds → 2.5 minutes
- Around 150 direct contacts collected at a single B2B trade fair
- One of these contacts was subsequently developed together with the sales network into an order worth approximately €130,000
The commercial outcome was achieved jointly by marketing and the sales team and is not attributed solely to marketing.
PROFESSIONAL FRAGRANCE DIFFUSION SYSTEM
Product development & go-to-market
Challenge
Develop a new product line and build the offer almost from scratch.
What I did
Researched and compared available solutions, sourced the product, researched suppliers, developed the offer, selected fragrances, compatible packaging and components, and prepared sales materials and go-to-market activities.
Outcome
- New offer developed from product to sales presentation, ready to be proposed to the market.
MACHINE TOOL COMPANY
Service offer development
Challenge
Create new commercial opportunities during a slowdown in sales.
What I did
Analysed the Service offer, developed four packages with different levels of support, assessed the economics, defined the pricing approach with the company’s team and developed materials for the sales network.
Outcome
- 2 Service packages sold during the collaboration.
FOOD RETAIL
Consumer marketing
Challenge
Improve commercial performance through communication, promotion and channel development.
What I did
Communication, promotion and channel development.
Outcome
- +15% revenue in approximately three months.
This figure reflects revenue performance over the period and is not attributed solely to marketing activities.
CORPORATE EVENT — FOOD & SOCIAL IMPACT
Event development & coordination
Challenge
Develop a corporate team-building event.
What I did
Designed and fully coordinated a corporate team-building event, from defining the format to managing staff operations.
Outcome
- Around 120 participants and approximately €8,000 in revenue.
LOCAL RESTAURANT — META ADS
Local customer acquisition
Challenge
Build awareness of the restaurant and generate enquiries and visits.
What I did
Local Meta Ads campaign with an advertising spend of €32.90.
Outcome
- €32.90 invested
- 6,716 people reached
- 10,072 impressions
- 4 calls tracked directly by Meta
- + enquiries through Direct messages
- + walk-in customers who named Facebook as their source
ROAS is not calculated because exact revenue attributable to the campaign is not available.
04
Services
FRACTIONAL MARKETING DIRECTION
When you need more than a product launch: someone to keep marketing working together over time.
I join your company for an agreed number of days each month and become the point of contact for the marketing function.
I define priorities, strategy, KPIs and budgets. Coordinate people and suppliers. Connect marketing with sales. Oversee execution.
A Marketing Manager. Without a full-time hire.
STRATEGIC PROJECTS
One project, a clear objective, managed from start to delivery.
- Product launch
- Go-to-market
- Positioning
- New commercial offer
- Sales & launch materials
LAUNCH AUDIT
Understand before you launch.
5–7 DAYS
A structured assessment of your product, market, customer, positioning, channels and sales process.
Launch Roadmap
Priorities, hypotheses to test, channels, assets needed and the first steps towards launch.
05
Who I work with
I WORK BEST WITH COMPANIES THAT HAVE A REAL PRODUCT AND WANT TO GROW IT.
I am particularly interested in working when a product needs to be launched, relaunched or made easier to understand and buy.
FOOD & AGRIFOOD
- New products
- Retail
- HoReCa
- Seasonal ranges
- Local promotion
- Customer experience
CONSUMER BRANDS
- Physical products
- Retail
- E-commerce
- Brand proposition
- Customer acquisition
- Digital launch
TECHNICAL B2B
- Machinery
- HVAC
- Components
- Technical services
- Sales enablement
- Product launch
06
Method
I’M NOT AN AGENCY.
I don’t start with what I can sell you. I start with what your product needs to achieve.
I don’t automatically recommend a new website, more content or more advertising.
First I understand the product, customer, offer and sales process. Then I choose the tools that actually help.
I also know the execution first-hand: websites, advertising, CRM, presentations, video, catalogues, content and sales materials.
That means I can develop a realistic strategy, write precise briefs and recognise when delivery falls short of the strategy.
STRATEGY GROUNDED IN HANDS-ON EXECUTION.
07
About
I’VE DONE THIS WORK FROM YOUR SIDE OF THE TABLE.
I’ve managed marketing from inside companies, built e-commerce businesses and worked on technical B2B products, food and consumer projects.
I’ve worked directly with business owners, sales teams, technical specialists, developers, designers, suppliers and agencies.
I’ve coordinated annual marketing budgets of up to approximately €250,000 in years with intensive trade fair activity, taking projects from idea to execution.
My experience spans product marketing, digital, trade fairs, CRM, advertising, video, websites, content, sales materials and new offer development.
So when I look at a product, I think beyond how to communicate it.
I THINK ABOUT HOW TO MAKE IT EASIER TO UNDERSTAND, CHOOSE AND BUY.
Master’s degree in Marketing and Communication — University of Verona
Italiano / English / Русский
In person in Verona / Veneto. Remotely across Italy and Europe, with travel when the project requires it.
I use AI tools to accelerate research, analysis, creative development, video, prototyping and asset production.
AI shortens execution time. Strategy, positioning and commercial decisions remain grounded in analysis and experience.
08
Contact
Write me a few lines
about your company.
Tell me briefly about your product, market, what you want to achieve and what isn’t working today. I reply personally, usually within one or two working days.
Contact form
Email
m.s.sanadze@gmail.com
Marketing Manager / Product Launch & Go-to-Market
Margarita Sanadze
Verona / Veneto / Italy
Working languages
Italiano / English / Русский